I'm a product designer weaving beautiful graphics, user research and business strategy into the products and brands I help create.
Weaving design thinking into other cool projects I’ve worked on.
BOBA TEAM
Illustration and character design for a small phone case wholesaler.
CHIMERA SUPPLEMENTS
Logo and naming for a trio of brothers in the fitness industry.
SMACKDOWN EVENT BRANDING
Created a full identity for SFU SMA's Smackdown case competition.
SIAT SOCIAL 2023 & WELCOME WEEK
Organized The School of Interactive Arts and Technology's larger social in their history with over 120 sign ups.
SFU SMA BRANDSTORM
I was the co-creator of SFU’s first branding, marketing and design competition. Managed 3 design coordinators in the branding process.
SIAT Open house
Led the event organization for SIAT's open house recruitment cycle for the 2023-2024 academic year.
Over 5 years designing product experiences, brands and graphics
What drives me...
I’m a strategic thinker who combines design and business to create innovative products that resonate with both people and brands.
I enjoy solving ambiguous problems with design and help bring people's product and brand visions to life.
I'm your cup of tea...
If you're looking for a self-driven, curious and ambitious design collaborator, who enjoys thought provoking questions and knows how to celebrate the wins 🫡
My Design Rulebook
Be Curious
What value are you creating?
Experiment and Explore
Iteration over perfection
Who Are the Forgotten?
Never Be Afraid to Ask Why
Question the established.
Don’t Design in Your Head
Enjoy the Act of Creating with Others
Outside of work...
You’ll find me trying to get the perfect set on the volleyball court or attempting to create the best flavour to macro ratio for the gym.
I'm also always eager to help teach design whenever possible. Reach out if you wanna chat!
Advisor + Recruiter + Product Manager
Brand Development & UX Designer
UX Research Assistant - SFU SIAT
Student Marketing Association SFU
Event Branding & Art Direction
Graphic Design Coordinator
Pursuit of Happiness - SFU
