TED VOICES

An integrated platform that allows for productive discourse and sharing of ideas on the TED platform.

Product Design & UI Design

PEARL FEVER TEA HOUSE

Created the strategy and redesign of Pearl Fever’s in-store ordering experience by conducting user research, interviews, user flows, and a brand audit.

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ITALIADESIGN 2022

A window into he process, practice and legacy of ten Italian designers.

UX Strategy, Content Strategy, Videography

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BAK'D COOKIES

Creating a vibrant and approachable identity for one of Vancouver's favourite up and coming cookie companies.

Brand Identity Design & Logo Design

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Weaving design thinking into other cool projects I’ve worked on.

BRANDING

BOBA TEAM

Illustration and character design for a small phone case wholesaler.

CHIMERA SUPPLEMENTS

Logo and naming for a trio of brothers in the fitness industry.

SMACKDOWN EVENT BRANDING

Created a full identity for SFU SMA's Smackdown case competition.

EVENT PLANNING

SIAT SOCIAL 2023 & WELCOME WEEK

Organized The School of Interactive Arts and Technology's larger social in their history with over 120 sign ups.

SFU SMA BRANDSTORM

I was the co-creator of SFU’s first branding, marketing and design competition. Managed 3 design coordinators in the branding process.

SIAT Open house

Led the event organization for SIAT's open house recruitment cycle for the 2023-2024 academic year.

Over 8 years designing product experiences, brands and graphics

What drives me...

I’m a strategic thinker who combines design and business to create innovative products that resonate with both people and brands.  

I enjoy solving ambiguous problems with design and help bring people's product and brand visions to life.  

I'm your cup of tea...

If you're looking for a self-driven, curious and ambitious design collaborator, who enjoys thought provoking questions and knows how to celebrate the wins 🫡

My Design Rulebook

Be Curious 
What value are you creating?
Experiment and Explore  
Iteration over perfection
Who Are the Forgotten?
Never Be Afraid to Ask Why 
Question the established.
Don’t Design in Your Head 
Enjoy the Act of Creating with Others

Outside of work...

You’ll find me trying to get the perfect set on the volleyball court or attempting to create the best flavour to macro ratio for the gym.

I'm also always eager to help teach design whenever possible. Reach out if you wanna chat!

Advisor + Recruiter + Product Manager

SIAT SFU

2023-2024

Brand Development & UX Designer

BAK'D Cookies

2024

Experience Designer

Pearl Fever Tea House

2019-2023

UX Research Assistant - SFU SIAT

SIAT SFU

2022

Vice-President of Design

Student Marketing Association SFU

2020 -2021

Event Branding & Art Direction

Smackdown SFUSMA Event

2018

Co-Founder

Studio Kleio

2019

Graphic Design Coordinator

Pursuit of Happiness - SFU

2017

Welcome to my corner of the internet where I tinker with pixels, ask meaningful questions, and dive deep into design strategy.

Weaving design thinking into other cool projects I’ve worked on.